My name is Billy Russell. I was born and raised in New Bern, North Carolina and I've live here my entire life.  After 25 years of being a custom home builder I retired.  Now, I'm on to my next adventure...... fishing and custom rod building.  Attention to detail was the crux of my business in home building and I am taking that attention of detail over into the custom rods I build.  What started as a hobby has quickly become my business.  If you're looking to get a rod to last a lifetime, either a inshore fisherman or an offshore enthusiast, there is a rod for every budget.